Twinky helps parents shop practical products for everyday family life, from newborn essentials to travel and feeding items.
Case study
Twinky
IndustryParenting
ScopeFlows + Campaigns
FormatComplete Email Setup
ResultsGenerated Revenue 29.47%
Create both the lifecycle flows and campaign calendar so the brand can support customers at the right stage of their parenting journey.
Email generated 29.47% of total revenue. Flows contributed 90.11% of attributed email revenue, supported by campaign activity.
The Opportunity
Twinky needed campaign emails that felt warm, practical and recognisably theirs - while giving parents a clear reason to explore the products at each stage of family life.
System We Built
We created lifecycle flows and campaign emails around the everyday moments Twinky customers face, from early parenting routines to travel and seasonal occasions.
What the work included- Parent reset campaign.
- Parenting stages guide.
- Travel collection campaign.
- Mother's Day campaign.
The Results
We created both email flows and campaigns for Twinky. The supplied dashboard shows email generated 29.47% of total revenue, with flows contributing the majority of attributed email revenue.
ESP performance evidence
For the displayed period, €14,842.61 was attributed to email. Flows accounted for 90.11% of attributed email revenue, while campaigns contributed 9.89%.
Portfolio Proof
The before-and-after ESP screenshots supplied with the Twinky Upwork portfolio are included below as project evidence.
Campaign artwork
The Email Collection
Four Twinky emails covering customer routines, parenting stages, travel products and Mother's Day.
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