Case study

PopUpTee

IndustryApparel

ScopeFlows + Campaigns

FormatComplete Email Setup

ResultsGenerated Revenue 14.15%

Brand Background

PopUpTee creates pop-culture apparel for fans who want bold, wearable references to the worlds they enjoy.

Mission & Challenges

Set up the key lifecycle flows and campaign emails while keeping every send visually distinctive and easy to shop.

Results & Achievements

Email generated 14.15% of total revenue, with $1,284.60 in attributed revenue in the supplied Klaviyo report.

The Work

We created both the lifecycle flows and campaign emails for PopUpTee, using bold dark creative, product-led visuals and direct calls to action.

The supplied Klaviyo dashboard shows email generated 14.15% of total revenue for the displayed period.

Campaign artwork

Separate campaign emails supplied for the PopUpTee case study.