OZ Smart
The Opportunity
OZ Smart needed a more connected email journey for people shopping hats, umbrellas and outdoor accessories. The priority was to introduce the brand clearly, bring shoppers back to products they considered and make each message feel recognisably OZ Smart.
System We Built
The lifecycle email designs connect the moments from first signup through shopping and purchase. Product photography, practical details and the brand’s orange accent give the collection a consistent visual language.
Key areas of work- Welcome flow email design.
- Browse and site abandonment emails.
- Cart and checkout recovery emails.
- Thank-you and post-purchase emails.
- Consistent product and offer presentation across the journey.
The Results
Moments With Him revenue snapshot
The dashboard below is for Moments With Him, a separate RevUp Media client. For the period shown in the supplied dashboard (Aug 17 – Sep 16, 2026), its program generated $111,050.73 in attributed revenue, representing 35.44% of total store revenue. Attributed revenue was up 6% against the preceding period.
Email Creative With Purpose
Four OZ Smart designs for welcome, cart recovery and site browsing. Each email retains the original words and artwork.
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