Linen Tales
The Opportunity
The supplied Linen Tales emails needed to keep a calm, premium visual tone while guiding customers toward seasonal arrivals, curated categories and timely offers.
Visible campaign goals- Use thoughtful lifestyle imagery to lead each message.
- Keep product paths clear without overwhelming the reader.
- Adapt promotional messages to lifecycle moments.
System We Built
The collection uses a soft editorial layout, warm product photography and restrained calls to action. Each email balances a clear commercial message with the brand's considered home-and-linen aesthetic.
What the creative includes- New-arrival product storytelling.
- Seasonal dining collection content.
- Subscriber-only promotion messaging.
- First-time post-purchase recommendations.
The Results
After setting up the complete email program - flows, campaigns and the supporting email structure - Linen Tales generated 36.9% of total revenue through email.
The supplied Omnisend dashboard shows €43,766.58 from email, representing 36.9% of store revenue for the displayed period.
Portfolio Proof
The ESP screenshot supplied with the Linen Tales Upwork portfolio is included below as project evidence.
The Email Collection
Four Linen Tales emails spanning new arrivals, seasonal products, subscriber news and post-purchase content.
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