Aussies Merch
The Opportunity
Aussies Merch needed the core email journeys in place so customers received the right follow-up after signing up, browsing or purchasing - without relying only on one-off promotions.
What the flows needed to do- Welcome new subscribers with a clear reason to shop.
- Keep recent customers engaged after purchase.
- Bring interested shoppers back at the right moment.
System We Built
We set up the key lifecycle flows and created the email creative around the Aussies Merch brand. Each journey gives customers a simple next step, from first-time welcome through to post-purchase and winback.
Flow coverage- Welcome journey.
- Post-purchase follow-up.
- Winback messaging.
- Promotional email support.
The Results
After the flows were set up, they generated more than 13% of total revenue for Aussies Merch. Overall, attributed email revenue reached 33.98% of total revenue.
The automated flows became a meaningful revenue source alongside campaigns, showing the value of getting the core customer journeys in place.
The Email Collection
Four Aussies Merch emails across welcome, promotional, winback and post-purchase journeys.
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